Exploring of the World of Podcasting

May 19th, 2006


The Project
Voccine – Pop Culture, Because It Matters!

The Exploration
Understanding podcasting and pop culture as a marketing tool.

Dandileia logotypeThere is no better way to understand a culture than to be a part of it. Decentralized media means that broad marketing campaigns have less impact, so if you want to be mainstream you might consider thinking niche. That’s why Tomas Seo and Christina Jeurling is launching their podcast: Voccine. Christina Jeurling is a television journalist. She has worked as chief editor for Stina Lundberg Dabrowski (30 min interviews with international leaders and cultural personalities), the talk show Late Night with Luuk, Henrik Schyfferts Dokument:Humor and many more. She and Mr Seo have been looking for a project where they can work together for quite some time now and this is it.

Dandileia designed the logotype and the avatar illustrations but the end game for this endeavor for Mr Seo is to gain knowledge how future clients could benefit from this new medium and from pop culture associations in general. And of cause to have fun ride while exploring.

Famous pop culture journalist Jan Gradvall writes in the national business paper Dagens Industri: Förutom sina egna åsikter hinner de i sina hyperinitierade halvtimmesprogram – den oinvigde uppmanas att googla för att förstå alla referenser – leverera fler tv-nyheter än någon annan svensk nyhetsbyrå eller tidning. » Read the unbridged story at DI.se .

Yes, the quot is indeed in Swedish, so is the podcast, however if you don’t speak Swedish you can still listen to the interviews. » Yes, I need to listen now!

Wyeth wasn’t depressed

November 1st, 2004

Dandileia logotypeHabanero and Tweed wanted their client Wyeth to have a series of creative but structured workshops so that they could re-invent their web channel about depression Contactus. The solution was to engage Tomas Seo to lead the workshops. The result where documentation of an updated content structure so that Habanero could start to build the website.

Classic Clients: Stina Lundberg Dabrowski

August 26th, 2004

Stina Lundberg Dabrowski

The Client
Stina Lundberg Dabrowski

The Iconic Concept
Designing an animating a logotype that visually remind people of Stina’s gimmick.

Dandileia logotypeStina was one of Tomas Seo first clients back in 1997, and she has been a great client ever since. Mr Seo has re-designed and re-animated the graphics a couple of times but always kept the concept to focus the visual identity design on the jump.

If you don’t already know, Stina Lundberg Dabrowski is one of the most respected TV-personalities in Scandinavia. She is most appreciated for her in-depth interviews with e.g Hillery Clinton, Coronel Khadafi, Margareth Thatcher, Dalai Lama, Mia Farrow, Leonard Cohen, and Madonna just to mention a few. Her gimmick is to make all her guests show their human side by making them jump in the end of each interview.

Yihaa! An entrepreneurial adventure.

May 11th, 2004

Corporate Identity Design for Yihaa

The Client

The Challenge
To create a competitive new brand for a travel agency specialized in horse riding adventures

Dandileia logotypeMaisa Ek came to Dandileia with a strong idea for how to compete with the established players in the riding holiday business. The ones already out there were a bit old school so she wanted to start Yihaa as a more modern and just a tad more young and hip vibe to it. Mrs. Ek is just the type of clients we love, a driven entrepreneur and the brand concept is really all about her passion. So all Mr. Seo had to do was to give advise on marketing strategy and to help guide that passion into a visualized brand.

» Book your riding adventure now!