Archive for the ‘Portfolio’ Category

The Great Debate On

Friday, July 3rd, 2009

The Project
DEBATE ON

The Challenge
To redesign the debate format to be entertaining and informative at the same time

Dandileia logotypeWe think the people of the world are in great need for debate. And not just two people altering to act out their prewritten arguments from the prompter, or freaky people yelling before throwing set-decor. That why Tomas Seo, Christina Jeuring and Henrik Ahlén took on to redesign the debate format.

Designing is not only about looks, today it’s more of how to predict interaction of people and how to build successful platforms for engaging meetings to take place. The first debates were a huge success and the next will soon follow.

And, yes Mr Seo also designed the project logotype and did some wordpress-theme customizing.

Mr Seo Goes to Washington

Monday, June 18th, 2007

A Swedish Tiger

The Client
Göran Gillinger

The Challenge
Translating a Swedish icon to an American audience.

Dandileia logotypeAs with all theater posters the goal for the design is ultimately to fill the seats. But since this is Mr Gillingers first play in Washington DC the job was also to introduce him to a new audience. The play is named A Swedish Tiger which is a reference to an well known information campaign with iconic graphics here in Sweden. In the US the graphics is less known so the solution were to paraphrase J. Howard Miller’s Rosie the Riveter. The play is about how the Swedish people handled them self the second world war, and the message is that it is still relevant for people to speak up when we disapprove of how a war is handled.

» Look Closer

Hello designer!

Saturday, June 16th, 2007

The Client
The Association of Swedish Designers

The Innovation
The first dating site where entrepreneurs can meet designers.

Dandileia logotypeSweden needs more innovative companies and a proven way for countries to breed more innovation is to encourage creative people to co-found multi-disciplinary companies with people outside their own industry. That’s why Tomas Seo pitched the idea that The Association of Swedish Designers should set up a match-making site where entrepreneurs could find designers to partner up with in 2006.

Together with Söderhavet, now mostly know for launching the first virtual world embassy in Second Life he developed the concept further and finally Silvia Media coded the whole thing. So that’s it and we are proud to say Hello designer!

» Visit Hello designer!

Six degrees of Diligentia

Sunday, April 29th, 2007

Corporate Identity Design for Diligentia

The Client
Diligentia

The Challenge
In a just a few weeks make a new corporate identity design for a large company.

Dandileia logotypeBarbro Ohlson Smith contacted Tomas Seo to help her develop a new corporate identity design for Diligentia, one of Sweden’s largest real estate companies in just a few weeks. Mr Seo took help of Frid Horsnell Design for the design exploration and then he contacted the good people at Pangea design to help out with the final touches. This is a great example of designers strapped on time, working together towards a common goal equals a happy client!

Exploring of the World of Podcasting

Friday, May 19th, 2006

Voccine

The Project
Voccine – Pop Culture, Because It Matters!

The Exploration
Understanding podcasting and pop culture as a marketing tool.

Dandileia logotypeThere is no better way to understand a culture than to be a part of it. Decentralized media means that broad marketing campaigns have less impact, so if you want to be mainstream you might consider thinking niche. That’s why Tomas Seo and Christina Jeurling is launching their podcast: Voccine. Christina Jeurling is a television journalist. She has worked as chief editor for Stina Lundberg Dabrowski (30 min interviews with international leaders and cultural personalities), the talk show Late Night with Luuk, Henrik Schyfferts Dokument:Humor and many more. She and Mr Seo have been looking for a project where they can work together for quite some time now and this is it.

Dandileia designed the logotype and the avatar illustrations but the end game for this endeavor for Mr Seo is to gain knowledge how future clients could benefit from this new medium and from pop culture associations in general. And of cause to have fun ride while exploring.

Famous pop culture journalist Jan Gradvall writes in the national business paper Dagens Industri: Förutom sina egna åsikter hinner de i sina hyperinitierade halvtimmesprogram – den oinvigde uppmanas att googla för att förstå alla referenser – leverera fler tv-nyheter än någon annan svensk nyhetsbyrå eller tidning. » Read the unbridged story at DI.se .

Yes, the quot is indeed in Swedish, so is the podcast, however if you don’t speak Swedish you can still listen to the interviews. » Yes, I need to listen now!

Classic Clients: Stina Lundberg Dabrowski

Thursday, August 26th, 2004

Stina Lundberg Dabrowski

The Client
Stina Lundberg Dabrowski

The Iconic Concept
Designing an animating a logotype that visually remind people of Stina’s gimmick.

Dandileia logotypeStina was one of Tomas Seo first clients back in 1997, and she has been a great client ever since. Mr Seo has re-designed and re-animated the graphics a couple of times but always kept the concept to focus the visual identity design on the jump.

If you don’t already know, Stina Lundberg Dabrowski is one of the most respected TV-personalities in Scandinavia. She is most appreciated for her in-depth interviews with e.g Hillery Clinton, Coronel Khadafi, Margareth Thatcher, Dalai Lama, Mia Farrow, Leonard Cohen, and Madonna just to mention a few. Her gimmick is to make all her guests show their human side by making them jump in the end of each interview.

Yihaa! An entrepreneurial adventure.

Tuesday, May 11th, 2004

Corporate Identity Design for Yihaa

The Client
Yihaa

The Challenge
To create a competitive new brand for a travel agency specialized in horse riding adventures

Dandileia logotypeMaisa Ek came to Dandileia with a strong idea for how to compete with the established players in the riding holiday business. The ones already out there were a bit old school so she wanted to start Yihaa as a more modern and just a tad more young and hip vibe to it. Mrs. Ek is just the type of clients we love, a driven entrepreneur and the brand concept is really all about her passion. So all Mr. Seo had to do was to give advise on marketing strategy and to help guide that passion into a visualized brand.

» Book your riding adventure now!