Archive for the ‘Entrepreneurial’ Category

The Great Debate On

Friday, July 3rd, 2009

The Project
DEBATE ON

The Challenge
To redesign the debate format to be entertaining and informative at the same time

Dandileia logotypeWe think the people of the world are in great need for debate. And not just two people altering to act out their prewritten arguments from the prompter, or freaky people yelling before throwing set-decor. That why Tomas Seo, Christina Jeuring and Henrik Ahlén took on to redesign the debate format.

Designing is not only about looks, today it’s more of how to predict interaction of people and how to build successful platforms for engaging meetings to take place. The first debates were a huge success and the next will soon follow.

And, yes Mr Seo also designed the project logotype and did some wordpress-theme customizing.

Hello designer!

Saturday, June 16th, 2007

The Client
The Association of Swedish Designers

The Innovation
The first dating site where entrepreneurs can meet designers.

Dandileia logotypeSweden needs more innovative companies and a proven way for countries to breed more innovation is to encourage creative people to co-found multi-disciplinary companies with people outside their own industry. That’s why Tomas Seo pitched the idea that The Association of Swedish Designers should set up a match-making site where entrepreneurs could find designers to partner up with in 2006.

Together with Söderhavet, now mostly know for launching the first virtual world embassy in Second Life he developed the concept further and finally Silvia Media coded the whole thing. So that’s it and we are proud to say Hello designer!

» Visit Hello designer!

Exploring of the World of Podcasting

Friday, May 19th, 2006

Voccine

The Project
Voccine – Pop Culture, Because It Matters!

The Exploration
Understanding podcasting and pop culture as a marketing tool.

Dandileia logotypeThere is no better way to understand a culture than to be a part of it. Decentralized media means that broad marketing campaigns have less impact, so if you want to be mainstream you might consider thinking niche. That’s why Tomas Seo and Christina Jeurling is launching their podcast: Voccine. Christina Jeurling is a television journalist. She has worked as chief editor for Stina Lundberg Dabrowski (30 min interviews with international leaders and cultural personalities), the talk show Late Night with Luuk, Henrik Schyfferts Dokument:Humor and many more. She and Mr Seo have been looking for a project where they can work together for quite some time now and this is it.

Dandileia designed the logotype and the avatar illustrations but the end game for this endeavor for Mr Seo is to gain knowledge how future clients could benefit from this new medium and from pop culture associations in general. And of cause to have fun ride while exploring.

Famous pop culture journalist Jan Gradvall writes in the national business paper Dagens Industri: Förutom sina egna åsikter hinner de i sina hyperinitierade halvtimmesprogram – den oinvigde uppmanas att googla för att förstå alla referenser – leverera fler tv-nyheter än någon annan svensk nyhetsbyrå eller tidning. » Read the unbridged story at DI.se .

Yes, the quot is indeed in Swedish, so is the podcast, however if you don’t speak Swedish you can still listen to the interviews. » Yes, I need to listen now!

Yihaa! An entrepreneurial adventure.

Tuesday, May 11th, 2004

Corporate Identity Design for Yihaa

The Client
Yihaa

The Challenge
To create a competitive new brand for a travel agency specialized in horse riding adventures

Dandileia logotypeMaisa Ek came to Dandileia with a strong idea for how to compete with the established players in the riding holiday business. The ones already out there were a bit old school so she wanted to start Yihaa as a more modern and just a tad more young and hip vibe to it. Mrs. Ek is just the type of clients we love, a driven entrepreneur and the brand concept is really all about her passion. So all Mr. Seo had to do was to give advise on marketing strategy and to help guide that passion into a visualized brand.

» Book your riding adventure now!