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	<title>Dandileia &#187; Brand Strategy</title>
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	<link>http://www.dandileia.com</link>
	<description>Branding Planning Innovation Marketing Design Tomas Seo</description>
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		<title>The Great Debate On</title>
		<link>http://www.dandileia.com/2009/07/03/the-great-debate-on/</link>
		<comments>http://www.dandileia.com/2009/07/03/the-great-debate-on/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 11:16:05 +0000</pubDate>
		<dc:creator>Tomas Seo</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Case]]></category>
		<category><![CDATA[Corporate Identity Design]]></category>
		<category><![CDATA[Entrepreneurial]]></category>
		<category><![CDATA[Interaction design]]></category>
		<category><![CDATA[Logotype design]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[debateon]]></category>

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		<description><![CDATA[

The Project
DEBATE ON
The Challenge
To redesign the debate format to be entertaining and informative at the same time
We think the people of the world are in great need for debate. And not just two people altering to act out their prewritten arguments from the prompter, or freaky people yelling before throwing set-decor. That why Tomas Seo, [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://www.dandileia.com/wp-content/gallery/portfolio/debate_on_logo.gif' /></p>
<div class="infobox">
<strong>The Project</strong><br />
<a href="http://www.debateon.se">DEBATE ON</a></p>
<p><strong>The Challenge</strong><br />
To redesign the debate format to be entertaining and informative at the same time</div>
<p><img src='http://www.dandileia.com/wp-content/uploads/ts.gif' alt='Dandileia logotype' align="left" />We think the people of the world are in great need for debate. And not just two people altering to act out their prewritten arguments from the prompter, or freaky people yelling before throwing set-decor. That why Tomas Seo, Christina Jeuring and Henrik Ahlén took on to redesign the debate format.</p>
<p>Designing is not only about looks, today it&#8217;s more of how to predict interaction of people and how to build successful platforms for engaging meetings to take place. The first debates were a huge success and the next will soon follow.</p>
<p>And, yes Mr Seo also designed the project logotype and did some wordpress-theme customizing.</p>
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		<item>
		<title>Hello designer!</title>
		<link>http://www.dandileia.com/2007/06/16/hello-designer/</link>
		<comments>http://www.dandileia.com/2007/06/16/hello-designer/#comments</comments>
		<pubDate>Sat, 16 Jun 2007 17:23:38 +0000</pubDate>
		<dc:creator>Tomas Seo</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Corporate Identity Design]]></category>
		<category><![CDATA[Entrepreneurial]]></category>
		<category><![CDATA[Interaction design]]></category>
		<category><![CDATA[Logotype design]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://dandileia.com/dandileia/2007/06/16/hello-designer/</guid>
		<description><![CDATA[

The Client
The Association of Swedish Designers
The Innovation
The first dating site where entrepreneurs can meet designers.
Sweden needs more innovative companies and a proven way for countries to breed more innovation is to encourage creative people to co-found multi-disciplinary companies with people outside their own industry. That&#8217;s why Tomas Seo pitched the idea that The Association of [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://dandileia.com/wp-content/uploads/hello_designer_news.png' /></p>
<div class="infobox">
<strong>The Client</strong><br />
<a href="http://www.sverigesdesigner.se">The Association of Swedish Designers</a></p>
<p><strong>The Innovation</strong><br />
The first dating site where entrepreneurs can meet designers.</div>
<p><img src='http://dandileia.com/wp-content/uploads/ts.gif' alt='Dandileia logotype' align="left" />Sweden needs more innovative companies and a proven way for countries to breed more innovation is to encourage creative people to co-found multi-disciplinary companies with people outside their own industry. That&#8217;s why Tomas Seo pitched the idea that The Association of Swedish Designers should set up a match-making site where entrepreneurs could find designers to partner up with in 2006.</p>
<p>Together with <a href="http://www.soderhavet.se">Söderhavet</a>, now mostly know for launching the first virtual world embassy in Second Life he developed the concept further and finally <a href="http://www.silviamedia.se">Silvia Media</a> coded the whole thing. So that&#8217;s it and we are proud to say Hello designer!</p>
<p>&raquo; <a href="http://www.hellodesigner.com" target="_new">Visit Hello designer!</a></p>
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		<title>Six degrees of Diligentia</title>
		<link>http://www.dandileia.com/2007/04/29/six-degrees-of-diligentia/</link>
		<comments>http://www.dandileia.com/2007/04/29/six-degrees-of-diligentia/#comments</comments>
		<pubDate>Sun, 29 Apr 2007 17:23:09 +0000</pubDate>
		<dc:creator>Tomas Seo</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Case]]></category>
		<category><![CDATA[Corporate Identity Design]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://dandileia.com/dandileia/2007/06/18/six-degrees-of-diligentia/</guid>
		<description><![CDATA[

The Client
Diligentia
The Challenge
In a just a few weeks make a new corporate identity design for a large company.
Barbro Ohlson Smith contacted Tomas Seo to help her develop a new corporate identity design for Diligentia, one of Sweden&#8217;s largest real estate companies in just a few weeks. Mr Seo took help of Frid Horsnell Design for [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://dandileia.com/wp-content/uploads/diligentia_news.jpg' alt="Corporate Identity Design for Diligentia"/></p>
<div class="infobox">
<strong>The Client</strong><br />
<a href="http://www.diligentia.se" alt="Corporate Identity Design for Diligentia">Diligentia</a></p>
<p><strong>The Challenge</strong><br />
In a just a few weeks make a new corporate identity design for a large company.</div>
<p><img src='http://dandileia.com/wp-content/uploads/ts.gif' alt='Dandileia logotype' align="left" /><a href="http://www.ohlsonsmith.se/">Barbro Ohlson Smith</a> contacted Tomas Seo to help her develop a new corporate identity design for Diligentia, one of Sweden&#8217;s largest real estate companies in just a few weeks. Mr Seo took help of <a href="http://www.fridhorsnelldesign.se/" alt="Corporate Identity Design for Diligentia">Frid Horsnell Design</a> for the design exploration and then he contacted the good people at <a href="http://www.pangeadesign.se/" alt="Corporate Identity Design for Diligentia">Pangea design</a> to help out with the final touches. This is a great example of designers strapped on time, working together towards a common goal equals a happy client!</p>
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