Archive for the ‘Brand Strategy’ Category

The Great Debate On

Friday, July 3rd, 2009

The Project
DEBATE ON

The Challenge
To redesign the debate format to be entertaining and informative at the same time

Dandileia logotypeWe think the people of the world are in great need for debate. And not just two people altering to act out their prewritten arguments from the prompter, or freaky people yelling before throwing set-decor. That why Tomas Seo, Christina Jeuring and Henrik Ahlén took on to redesign the debate format.

Designing is not only about looks, today it’s more of how to predict interaction of people and how to build successful platforms for engaging meetings to take place. The first debates were a huge success and the next will soon follow.

And, yes Mr Seo also designed the project logotype and did some wordpress-theme customizing.

Hello designer!

Saturday, June 16th, 2007

The Client
The Association of Swedish Designers

The Innovation
The first dating site where entrepreneurs can meet designers.

Dandileia logotypeSweden needs more innovative companies and a proven way for countries to breed more innovation is to encourage creative people to co-found multi-disciplinary companies with people outside their own industry. That’s why Tomas Seo pitched the idea that The Association of Swedish Designers should set up a match-making site where entrepreneurs could find designers to partner up with in 2006.

Together with Söderhavet, now mostly know for launching the first virtual world embassy in Second Life he developed the concept further and finally Silvia Media coded the whole thing. So that’s it and we are proud to say Hello designer!

» Visit Hello designer!

Six degrees of Diligentia

Sunday, April 29th, 2007

Corporate Identity Design for Diligentia

The Client
Diligentia

The Challenge
In a just a few weeks make a new corporate identity design for a large company.

Dandileia logotypeBarbro Ohlson Smith contacted Tomas Seo to help her develop a new corporate identity design for Diligentia, one of Sweden’s largest real estate companies in just a few weeks. Mr Seo took help of Frid Horsnell Design for the design exploration and then he contacted the good people at Pangea design to help out with the final touches. This is a great example of designers strapped on time, working together towards a common goal equals a happy client!