Mr Seo Goes to Washington

June 18th, 2007

A Swedish Tiger

The Client
Göran Gillinger

The Challenge
Translating a Swedish icon to an American audience.

Dandileia logotypeAs with all theater posters the goal for the design is ultimately to fill the seats. But since this is Mr Gillingers first play in Washington DC the job was also to introduce him to a new audience. The play is named A Swedish Tiger which is a reference to an well known information campaign with iconic graphics here in Sweden. In the US the graphics is less known so the solution were to paraphrase J. Howard Miller’s Rosie the Riveter. The play is about how the Swedish people handled them self the second world war, and the message is that it is still relevant for people to speak up when we disapprove of how a war is handled.

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