Archive for May, 2006

Exploring of the World of Podcasting

Friday, May 19th, 2006

Voccine

The Project
Voccine – Pop Culture, Because It Matters!

The Exploration
Understanding podcasting and pop culture as a marketing tool.

Dandileia logotypeThere is no better way to understand a culture than to be a part of it. Decentralized media means that broad marketing campaigns have less impact, so if you want to be mainstream you might consider thinking niche. That’s why Tomas Seo and Christina Jeurling is launching their podcast: Voccine. Christina Jeurling is a television journalist. She has worked as chief editor for Stina Lundberg Dabrowski (30 min interviews with international leaders and cultural personalities), the talk show Late Night with Luuk, Henrik Schyfferts Dokument:Humor and many more. She and Mr Seo have been looking for a project where they can work together for quite some time now and this is it.

Dandileia designed the logotype and the avatar illustrations but the end game for this endeavor for Mr Seo is to gain knowledge how future clients could benefit from this new medium and from pop culture associations in general. And of cause to have fun ride while exploring.

Famous pop culture journalist Jan Gradvall writes in the national business paper Dagens Industri: Förutom sina egna åsikter hinner de i sina hyperinitierade halvtimmesprogram – den oinvigde uppmanas att googla för att förstå alla referenser – leverera fler tv-nyheter än någon annan svensk nyhetsbyrå eller tidning. » Read the unbridged story at DI.se .

Yes, the quot is indeed in Swedish, so is the podcast, however if you don’t speak Swedish you can still listen to the interviews. » Yes, I need to listen now!