Archive for May, 2004

Yihaa! An entrepreneurial adventure.

Tuesday, May 11th, 2004

Corporate Identity Design for Yihaa

The Client

The Challenge
To create a competitive new brand for a travel agency specialized in horse riding adventures

Dandileia logotypeMaisa Ek came to Dandileia with a strong idea for how to compete with the established players in the riding holiday business. The ones already out there were a bit old school so she wanted to start Yihaa as a more modern and just a tad more young and hip vibe to it. Mrs. Ek is just the type of clients we love, a driven entrepreneur and the brand concept is really all about her passion. So all Mr. Seo had to do was to give advise on marketing strategy and to help guide that passion into a visualized brand.

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